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Online business blog provides information to build a successful online business from scratch to help you establish a strong foothold in your industry. Learn how to setup an online business and market it successfully via internet marketing programs like SEO, PPC, Blogging, Comparison shopping engine, Affiliate marketing & Social Media.... >>
7/1/08
Where is internet business in eBusiness framework?

5/21/08
The Making of Internet Business from Scratch
18 reasons why most internet business fails?
Many people think that internet business is all about designing and developing a website and thereby wait for the money to flow.
But wait, website is just one of the components of a successful internet business. The following are the 18 reasons why most of the internet businesses have failed and will fail...
No proper business objective,
No Good Business plan,
Not having proper alternate plan,
No Hard work,
No Commitment,
No extensive internet business knowledge
Procrastination,
Handling unimportant tasks,
Fail to see what the online market demands,
Fail to analyze who and what your competitor does,
Not getting useful resources like important software, hardware, books to learn etc,
Not open to learn new things, strategies and happenings on internet business
Not being consistent
No proper website
No proper marketing contents
Not utilizing internet channels
Not optimizing websites for search engines
Buying unsolicited email list
6/21/07
Starting an internet business? Check the issues involved
Some unique challenges where businesses struggle...
Business awareness over the internet is a big challenge. Of course there are ‘n’ numbers of internet techniques to make your business aware to your audience, but all strategies are not successful unless you have smart plan and strategy.
Technology and changing trends. Very Dynamic and innovative, today's technology might get outdated in a short span of time.
Online Trust is one of the biggest challenges. Still marketers/businesses struggle or at least take time to gain trust from an online shopper.
Too competitive - As you have a passion to get noticed in the internet, the same wish your competitors might also have.
Implementing and Tracking your business over the internet - Need lots of operational/marketing related work to have a successful online presence.
So, before making your hands dirt to start online business plan properly to have a successful online presence.
5/8/07
Internet Retailing - An Internet Business Model
So who is an internet retailer, Internet retailer is the one who runs an online shop, e-shop, web shop, online store, etc. that actually propagate products over the internet which would ultimately lead to sale either in a physical store or through online.
Types of Internet Retailer:
Brick and Mortar Retailer – No Online Store but having a Physical Presence still have an online presence through online ads.
Click and Mortar Retailer – Online store with a physical presence
Online or Pure-Play Retailer – No Physical Presence but only an online presence.
Internet retailing is popular because of speed, ease of buying, product and price comparison just with a single mouse click. Internet Retailing mostly serves B2C market. (Business to consumer)
Challenges faced by an Internet Retailer:
High Traffic – Sorry not just High Traffic, but High quality targeted traffic – Targeted Customer lead.
Acquiring new Customer – Getting new customer is a big headache of an internet retailer
Competitive Price Offering – There are 100s of 1000 companies who market product or services online like yours. Offering lower price by comparing competition to have a competitive edge is a big challenge to an online merchant or internet retailer.
Effective ROI – Return on Investment or Revenue on investment is also a challenge of an online retailer. Investment can be made in Online Ads or Purchasing software etc etc to get a positive ROI an online marketer has to have a ground-breaking marketing strategy.
5/7/07
Internet Business Startup
Every business confronts risk and when it comes to internet business the level of risk rises as if the temperature rises due to hot scorch sun. People might think every internet business owner owes a website and “it “would be the easiest business on earth so that you can reap currency as and how the water gushes through the stream. Managing internet business requires the lots of energy, consistency and risk.
Define E-Business:
Before defining E-business, I’d like to say one thing the word ‘e’ will eventually will go-off in the near future leaving E-business as just any normal business. The term ebusiness is associated with internet business and online. It might differ in the context but still holds the same meaning.
E-business means using internet and World Wide Web to conduct business operations. The Term E-business and E-Commerce are used interchangeably, but both are entirely different leading to the same path. To know the difference between E-Business and E-Commerce,
Benefits of E-business Over Traditional Business In General:
E-business, when implemented strategically will improve your ROI, increase customer database, increase productivity etc. The following are some of the benefits of E-Business
1. Round the Clock Service: E-Business provides a facility to keep in touch with your customers 24 hours a day, 7 days a week, to be precise it works on 24x7 principles. Customers can view your product or service information at any time and from any place, which would lead to developing new niche markets, identify new prospects etc.
2. Competitive Advantage: If you want your rivals to beat-up in the business consider e-business as a business tool which can communicate, help customers to find products at low operations cost etc. This would eventually boost up your ROI and customer satisfaction.
3. Increase Productivity: E-business can also help your business to enhance productivity. The outstanding advantage of e-business is streamlining the business process and operations. You can get in touch with your staffs and suppliers to communicate about the production process, set up e-supply chain, improving sales cycle etc.
4. E-Business can also lower your procurement, inventory cost. It can also improve the customer service.
The MAJOR ISSUES involved:
Cost: Cost is one of the biggest factors. But fortunately setting up an e-business will not cost huge amount of investment (still depends on your business turn over and how hot is your pocket)
Technology: Most E-businesses fail because they lack in understanding technology.
Security: Electronic Payment, confidential information of your customer, viruses etc. But thanks to tech-guys, the security issue can be resolved if you set up your e-business with proper and advance technology
4/24/07
How to Start Internet Business- An Overview
If you run an offline business and want to make an online presence write clear-cut goals on why to extend business online, what are you going to achieve if you extend business online. Create a plan and take step-by-step approach to start a successful internet business. Understand the basics of internet business and its interrelated issues, read my previous articles to know more about the basics of internet business.
Here are the links to some of my previous articles related to internet business:
Ebusiness Basics
Understanding Internet Business Options
Steps-to-Start-Internet Business
Benefits of Internet Business
1/20/07
Competition Analysis for Ebusiness and Marketing
Competition Analysis will give comprehensive information about your competitors business, about his strategies, about his customers etc. To start online internet business conduct competition analysis. Understanding and analyzing competition is a core part for any successful online business. To Start an Ebusiness every company has to conduct competitive analysis to identify the key areas of competition.
How to do competition analysis?
Since you are going to start online business, probably your first source would be search engines. Try few search engines like Google, Yahoo, MSN, AltaVista etc to find out about your competition. Try few keywords pertaining to your business. Say if you are into Shoe Business and you want to extend your business online.
Steps to Conduct Competitive Analysis through Internet:
Step1: Find Top 3 Competitors by using relevant search phrase (Keywords: Cheap Leather Shoes, Quality Shoes etc) sway
Step 2: Go to each Competitors website
Step 3: Study their Website
What to Study from the Competitors Website:
Concept Analysis
How the Website has being conceptualized?
What is the theme of the website?
What are the links they have conceptualized?
Design Analysis
Look and Feel of the Website (Here you can rate the website by setting a benchmark)
Navigation Analysis and its Structure
General Layout Study
Software Used to design a website
Marketing Analysis:
Who is his targeting? Local or Global
Is your competitor a pure online merchant or he is a brick and mortar company?
What is his pricing strategy?
Does he do Internet Marketing for his website? If yes, find out how he does and what are the strategies he adopts to conduct online marketing?
What is the marketing pitch in the website? CALL-TO-ACTION
What and how the product information has been presented in this website?
SEO Analysis:
Search Engines are one the best marketing channels. Try to analyze Search Engine ranking for some important keywords.
Sites ranking for Specific Keywords
Keywords they have used in the on page
Link Popularity
Understanding e-business and marketing option
XYZ can market its product through Email and Internet:Any business can easily get connected with an internet and can set-up an E-mail address too. Since Emailing is considered as one of the cheap and powerful ways of communication you can easily get in touch with your suppliers, Customers, Prospective customers and partners.
Website:
XYZ Company can set up its own website for its business. XYZ Company website can be simply an online brochure or electronic storefront. With the help of the website XYZ company can promote its product, sell product directly to its customers, generate greater awareness, gather customer information etc.
E-Commerce: XYZ Company now has to decide, if they want to sell the product through online. Since the business is all about B2C (Business – Consumer) and all goods and services can be sold virtually XYZ Company can also sell its product online. There are basically four types of Ecommerce website to sell your product online. For successful Ecommerce and Marketing XYZ company has the following options...
Browser- based Storefront
Individual Shopping Cart Software
Online Market Place
Advanced Ecommerce Software
Consider the following scenario:
XYZ is a shoe company (A Shoe Retailer) located in India. XYZ Company sells 300 pairs of shoes in one month through it 3 offline stores. XYZ Company is planning to expand its business globally and would like to achieve it by starting an online business.
XYZ Shoe Company is specialized in Only Leather Shoes.
XYZ Company has its own USP: All Kind of Genuine Leather Shoes Only at Rs. 499/- (local Price)
Goals:
XYZ Company wants to sell from 300 pairs to 500 pairs
XYZ Company wants to increase its profit by Rs.XXXX
Strategies:
Extend Business Online
Form New Pricing Strategy
Tactic:
Set-up a website through which XYZ Company can sell its product online.
Redesign the Price of each product to achieve the target profit – Include all delivery cost in the price of the product. Say if XYZ Company is selling a pair of shoes of Rs.499/- include Global delivery charges (it can be a flat fee or fee for each specific region).
So XYZ Company can now set up B2C Ecommerce Website to achieve it objectives.
9/27/06
5 Steps to start an internet business
Step 1: Re-define your goals and objectives
The first step is to redefine your business goals and objectives because you are extending your business online. Online presence will generate a profitable market because internet is an attractive tool to create a buzz to your offline business.
This Step includes
o Define your goals (Fine Tuning your Goals)
o Study your existing business
o Create your whole new system
Step 2: Analysis and Requirements to your business:
Analysis (investigation) is the core part of any business. Before starting up an internet business one has to analyze business based on existing business operation (Offline).
This step includes
- Choose your business model
- Inventory your product
- Requirement Analysis
- Market Analysis
- Competitive Analysis
- Product Delivery Model
Step 3: Website Designing and Development
To make your presence online it is very imperative to have your own website. This process is very critical and care should be taken to design and develop a highly usable website that suits for your industry.
This Step includes…
- Set your website goals and objectives
- Content and site Structuring
- Website Conceptualizing and Prototyping
- Website Designing
- HTML and SEO (On Page Optimization)
- Website Development (Web Application Development)
- E commerce transaction (Online Payment Gateway) – (Payment Structure)
- Website domain and hosting - Affiliate
- Trust Factor – The Important Issue
Marketing website is the most critical yet interesting Step that can facilitate companies to grow in the online market space. Marketing your website is not a one time process; it requires time, effort and money. The following are the steps to be followed…
This Step includes
- Marketing Re-Mix
- Internet and Marketing
- Website Promotion – Growing Inbound Links - Affiliate
- Search Engine Introduction
- Marketing through Search Engine
- Marketing through Directories
- Marketing through Email - Affiliate
- Marketing through Affiliate program (Hiring Affiliates) - Affiliate
- Online Branding and advertising - Affiliate
- Online Advertising Models
- Blogging for Business
- Offline Marketing to drive traffic online
- Measuring Success
Step 5: Legal issues
There are some of legal issues prevailing over the internet. Since there takes lots of scams and spasm you have to very careful. Some the legal issue which can put in trouble.
This Step includes
- Content theft
- Online payment theft
- PPC fraudulent
- Pornography Stuffs
- Search engine penalizing
Step 6: Customer Service
- Happy your customers
- Customer service
- Automate your customer service
- Handling Unhappy Customers
- Create Your Customer Service Policy
9/26/06
Benefits of the Internet Business
There are so many benefits that a business can get when it goes online. Internet is not only a powerful communication but also serves as a great business tool for brand building. Today most of the businesses own a website and you (i.e. your business) should own a one to enjoy a great positive impact in Marketing and Sales process.
I am sure E-business in future will be more competitive than present, so take appropriate steps to accommodate yourself before the crowd falls in...
The following are the benefits of extending business via internet:
Very inexpensive and would reach the new market
Global presence – It works on the principle of 24x7
An effective marketing and communication tool
Very cheap start up cost
Unrestricted options to automate your existing business
You can run your business while you are traveling
Note:
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