Understanding e-business and marketing option

Consider XYZ is likely to start an ebusiness. XYZ Company has the following E-business Options:

XYZ can market its product through Email and Internet:Any business can easily get connected with an internet and can set-up an E-mail address too. Since Emailing is considered as one of the cheap and powerful ways of communication you can easily get in touch with your suppliers, Customers, Prospective customers and partners.

Website:
XYZ Company can set up its own website for its business. XYZ Company website can be simply an online brochure or electronic storefront. With the help of the website XYZ company can promote its product, sell product directly to its customers, generate greater awareness, gather customer information etc.

E-Commerce: XYZ Company now has to decide, if they want to sell the product through online. Since the business is all about B2C (Business – Consumer) and all goods and services can be sold virtually XYZ Company can also sell its product online. There are basically four types of Ecommerce website to sell your product online. For successful Ecommerce and Marketing XYZ company has the following options...

Browser- based Storefront
Individual Shopping Cart Software
Online Market Place
Advanced Ecommerce Software

Consider the following scenario:
XYZ is a shoe company (A Shoe Retailer) located in India. XYZ Company sells 300 pairs of shoes in one month through it 3 offline stores. XYZ Company is planning to expand its business globally and would like to achieve it by starting an online business.

XYZ Shoe Company is specialized in Only Leather Shoes.

XYZ Company has its own USP: All Kind of Genuine Leather Shoes Only at Rs. 499/- (local Price)

Goals:
XYZ Company wants to sell from 300 pairs to 500 pairs
XYZ Company wants to increase its profit by Rs.XXXX

Strategies:
Extend Business Online
Form New Pricing Strategy

Tactic:
Set-up a website through which XYZ Company can sell its product online.
Redesign the Price of each product to achieve the target profit – Include all delivery cost in the price of the product. Say if XYZ Company is selling a pair of shoes of Rs.499/- include Global delivery charges (it can be a flat fee or fee for each specific region).

So XYZ Company can now set up B2C Ecommerce Website to achieve it objectives.

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