Understanding the Product Mix

Product: As you want to start a new internet business or extending offline business to online try to analyze the potentials of selling online. Your product may be anything it can be a digital product, or a physical product like Apparels, Electronics, Books, etc.

Before getting into online ask yourself how you can enhance the product value

Is your product sellable online?
What is the core benefit you are offering to your customer?
Can it be delivered through online?
How can you improve your product value?

Extending product can have a greater impact and can be highlighted or delivered online. You can include various implications like

Product Endorsements
Awards
Testimonials on the product
Client Lists
Money Back offers (Can also be a promotional remix)
Guarantees and Warranties

Finally getting into online should enhance the value of your product and the same time should have the competitive advantage.

Recommended Reading: Marketing Mix

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

Electronic Commerce

Internet Marketing and e-Commerce

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