Re-Mix marketing strategies in the online world

Conducting business online is similar to conducting business offline. The online world is dependent on the digital technology. This digital technology then influences every functions of marketing and also pressurizes the traditional marketing mix (4P’s) either directly or indirectly.

This marketing mix should be then remixed in the online world to have a greater additional advantage and impact in Distribution, Pricing, Product, and Promotion.

A marketer is more or less like a chef in a kitchen he mixes different ingredients to improve the quality and the taste of the food. Similarly a marketer should act like a chef to understand the need and to mix it together to satisfy them.

Some said that 4Ps are only for products and not for services, and later 7Ps came into existence – the new three are People, Processes, and Physical Evidence

Understand each mix to mix it the online world before starting or extending business online. Product, Price, Place (Distribution), Promotion, People, Processes and Physical Evidence.

Recommended Reading: Marketing Mix

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