Creating an Online Business System - A Snapshot

Creating a successful online business system would not be a big task when you are focused with your goals and a have proper plan.

Before reading this article, choose from the following option to understand where you fit in.

• Option A - You are looking for an online business system to take your existing offline business online?
• Option B - You are an entrepreneur looking for a system/steps to start online business?
• Option C - You are looking for an online business system that could generate more traffic or money to your existing online business

For those who fall under Option A

For Offline Business Owners, who already have an offline business, and would like to increase sales via online (internet),

To establish an online presence, it’s imperative to have an eCommerce Website.

You can sell tangible goods (physical products which you may have in your offline store like apparel, books, shoes, electrical and electronic goods, etc) or intangible goods (especially services) over internet. To accept online transaction/payment, you need to setup an ecommerce website.

To understand more about eCommerce read the following article eCommerce or eBusiness - The Big Difference

Imaginary eCommerce Business System:

Mike owns three successfully running off line electronic stores, where he sells digital camera, television and other electronic household equipments. Mike is looking forward to expand his business, he had two options left...

1. He can set up another physical store in another location
2. He can set up a retail ecommerce website and sell products via internet.
   
   

But we all know setting up an offline store would probably cost him more because he has to pay his rents or own a shop, expense to set up retail shop, store management and operations, appoint a sales guy, shelf allocation, and other nitty-gritty operational works which require setting up physical store.

Mike chose to set up a retail ecommerce website despite of its consistent management, but it looked promising in terms of cost cutting and more store visibility outside his area or city.

How the entire Website system will work?

Here is the overall Online Business System...

Before designing or developing a website have the conceptual part of the website as a visual prototype that could actually help you create good website.

Requirements to set up eCommerce Business System:

Products to Sell >>Website design and development>> eCommerce Shopping Cart

>>Hosting Solutions >> Internet Marketing Strategy and Website Promotion >>

Order fulfillment (outsource or in-house) >> Customer service

To execute the system you require a system plan and resources to execute the plan.

Now,

Mike will have a new website up and running. The online shopper will visit his website by any means of search engine or direct visit or email, etc. Online shoppers will navigate and look through the website to find products available in the website.

To buy the product the customers have to click the shopping cart button.

Sign up>> Signing up will get the details about customer. (After signing up if he (online shopper) is skeptical and plans to log out, No worries you got a good lead. You can remind this shopper by sending an email that you have missed this product or send any other promotional emails such as discounted products, free shipping offers, etc...)

Payment >> Give different payment options. Credit cards or paypal or some other online payment services. Also provide an option to buy the product in store. Make your own privacy policy.

Delivery Options >> Give different delivery options, which ever suits your budget and ROI. Courier service, or your own delivery service or In-Store Collection.

Behind the Scene:

Pack the products

Deliver it to your courier company or your own delivery team

Make sure the product gets delivered on-time.

Customer Service:

Make sure that customers reach you even after the product is sold. If they have any problem with the product provide any of the following ways to get in touch with you…

Telephone
Email
Contact form

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