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7/24/08

How To Build An Online Business? - Step 2 Set SMART Objectives

The next step to follow while building a successful online presence is to set a SMART business objective.

SMART means Specific, Measurable, Attainable, Realistic and Timely.

Re-define your offline business Vision, Mission and Goals. Ask yourself “where do you want to go” and “what do you want to accomplish?”, “Why do I appear Online?”

The following are a general 5 objectives of internet marketing that has to be SMART... This can be demonstrated in terms of 5S




Sell – One reason to appear online could be to sell more.

Serve – Add benefit and value to the customers.

Save – Cost saving. There are many cost issues involved with business. Example: Reduce transaction cost or reduce printing cost.

Speak – Understand customer preferences very closely. Internet is one of the best mediums to interact with customers to gather information by conducting online interview, chat rooms, and discussion boards.

Sizzle – Build brand via internet channel.

Each of the above mentioned objectives/reasons would further drill down to set specific SMART objective.

Online Web Presence - Step3: Defining Strategy and Tactics for your Online Business (Will be available shorty, keep visiting or Subscribe to RSS feeds)

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8 comments:

  1. This is a useful tool for those thinking about going online.

    Two thoughts:

    How many people are there out there who could be using the internet more in their business. And how much are they losing out on it.

    Where is the fine line (in terms of type of business / nature of business) between investing, in an important way, in the internet and not.

    Eamon. Account Planner. www.spotlightideas.co.uk

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  2. Serve – Add benefit and value to the customers. And you can learn more, as it can be done?

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  3. The internet is constantly being underestimated with relation to jump starting businesses.

    SMART is clear and concise. Keep up the good work :)

    Thanks,
    Mike

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  4. Great information.Great site.Really enjoyed reading the tips. Keep up the good work.

    Kathy
    http://www.marketingwithkathy.com

    ReplyDelete
  5. You have given some great tips in this article. I really appreciate it.

    ReplyDelete
  6. hi there! what a great article. very informative. looking forward on your next post. How To Start A Website Business

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  7. Cool tips! It gives information to those who plans to go online. Thanks for posting. If you get the chance feel free to visit me back on my site.

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  8. It is a good thing to have your business objectives figured out before you start to build your business. The planning stage of starting an online business may be the most important step of all.

    Thanks for a good read.

    ReplyDelete

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